American Express ByBlack Bazaar

In partnership with American Express, we created the ByBlack Bazaar, a two-day holiday marketplace designed to spotlight and support Black-owned businesses in a meaningful way.

Bringing together 15 brands, curated music, and live performances, the experience was built to foster discovery, celebration, and connection.

I led the work end-to-end, managing the client relationship and driving the project from early concept through final execution.

One of the most meaningful projects I’ve had the opportunity to bring to life.