Target x Tabitha Brown Launch Event

To celebrate the launch of her first collection with Target, we brought the world of Tabitha Brown to life through a one-day immersive fashion show experience.

From a venue design inspired by her collection to a runway featuring some of her closest friends, every detail was rooted in her voice and vision.

I led the client relationship and oversaw the project end-to-end, guiding production, creative development, talent, and an external agency responsible for the livestream.