Target x Tabitha Brown Launch Event

To celebrate the launch of her first collection with Target, we brought the world of Tabitha Brown to life through a one-day, immersive fashion show experience.

From a venue design fully inspired by her collection to a runway show featuring some of Tabitha’s closest friends, every detail was rooted in her voice and vision.

For this project, I managed the client relationship, led internal teams, and oversaw an external agency responsible for the livestream production.sourcing talent