Lunazul Press Trip

To build awareness and generate buzz for Lunazul Tequila, we hosted a curated group of creators at Cedar Lakes Estate for an immersive, multi-day brand experience.

Over the course of two days, guests were welcomed with a cocktail-making class and curated dinner, followed by hands-on experiences including a candle-making workshop using repurposed Lunazul bottles. The itinerary also included wellness-driven moments such as yoga and massage, allowing guests to fully unwind while engaging with the brand.

The experience concluded with a relaxed evening under the stars featuring s’mores, karaoke, and continued opportunities for organic content creation, all anchored by thoughtfully crafted Lunazul cocktails.

For this project, I co-led the client relationship, sourced creators, managed contracts, and oversaw on-site content production, ensuring all content aligned with the brand narrative.