Book Tower Celebration in the City

To mark the restoration and reopening of Book Tower in Detroit, I led a two-day, citywide activation designed to reconnect the landmark with the community.

The first day featured a free public festival with local vendors, food trucks, and performances by the Detroit Youth Choir and Miguel.

The second day shifted into a VIP experience within the building, beginning with a rooftop performance by Ne-Yo and unfolding into curated moments across the property’s restaurants and spaces.

I led the client relationship and directed the project end-to-end, spanning strategy, creative development, production, and talent.